I get asked about this all the time, and everything I’m about to share with you could fall under the heading: “You deserve support!”
And because I know that every one of my clients, and every one of you, is different, none of these bits of advice that are coming in this article are absolutes.
- Some of you will be able to take on all of the techy stuff with ease, and some of you will be driven to distraction by it, and many of you will land somewhere in the middle. I’m extremely techy, I spend a lot of time studying WordPress and web design and development minutiae, and WordPress and css and html and all the other things involved in creating and launching a website can drive me nuts — often when I’m on a deadline!
- Some of you are designers, you know your brand inside and out, and you know just how your website should look, and what words you should use so that your website (and all your marketing efforts) will appeal to the heart of your ideal client, so that she or he sticks around, tells others about your awesomeness, and buys your products and services. You’ve got the words, you’ve got your colors and your logo, but that doesn’t mean you automagically know how to make a workable, nimble, and reliable website.
- Some of you are held back from getting the support you deserve because your business is brand-new, or not yet financially sustainable, and you believe you can’t invest money in this part of your business. I hear this a lot: “I need to make more money before I can hire someone who does what you do.” I am not now, nor would I ever, suggest to anyone that they put themselves in financial straits for their business. At the same time, I know from experience that part of what we get to do as passionate, mission-driven soulpreneurs, is to step out of our comfort zone, and invest funds along with our investment of time and energy. (Another part of this, of course, is to revisit your fees and make sure you’re charging enough, but that’s a topic for another article.)