As far as I can remember, I have always been a left brainer. Logic, practicality, organization were my mottos. I am the Queen of Lists: goals, to-dos, you name it. Don’t get me wrong: I am not saying there is anything wrong with being organized and having systems in place, especially when you run a beautiful and soulful business.
What I am saying though is that these are not enough. These days, many people, you, me, are turning to entrepreneurship or solopreneuship. You read all the business books in the world, every business blog that will tell you how to make money in ten seconds, and what you need to have in order to make it, whatever that means. That said, in times like these, you cannot rely solely on facts and figures, on processes and logic.
Logic and Intuition go Hand in Hand
Call it your inner guidance system, or your gut feeling, your intuition will tell you what to do. Once you know what to do and what your offerings will be, this is when the logic side will help you create and put into shape what you want to offer. Your intuition gives you the contents, your systems will help you outline it, break it down and make it available so that people have no problem finding you and respond to what you offer. Very often we have two internal compasses: one located in the mind, one located in the gut and heart. We tend to listen a lot to the mind, when we should also pay attention to what our heart is telling us. Running a business, or making any decision for that matter, boils down to one thing : doing what feels right and doing it beautifully. The question is, how to we listen to that voice from the heart ?