I called my Facebook challenge an UnChallenge — the Priestess Your Brand UnChallenge.
2016 was the year of the Magnolias West rebrand.
I realized at the end of 2015 that I wasn’t attracting my just-right clients, and my revenue proved it. 😕 With support, I used the best of what I’ve learned to uplevel the Magnolias West brand. Along the way, I compiled and curated and simmered together many of the heart-centered branding tools I’ve been taught and everything I learned from my own rebranding experience into my Priestess Your Brand offer.
The Facebook Challenge I put together was an opportunity to share powerful pieces of this wisdom in a free weeklong experience.
I used my Facebook challenge to accomplish three things:
- Spread the word about Priestess Your Brand (also known as PYB — my coaching program that is a deep dive into branding for heart-centered conscious entrepreneurs) and how important it is to know the Who, What, and Why of your conscious business — how that becomes the foundation of your brand story.
- Create engagement in my Business Priestess Circle Facebook group and grow my email subscriber list.
- Generate some revenue.
I’m still debriefing, thought I’d share some of the insights and questions with you.
Please chime in with your experiences and share what you’ve learned (leave a comment below).
There are a lot of steps to running a Facebook challenge, but the payoff is awesome!
Immediate payoff: More engagement with my tribe, which grew significantly in email list signups and in Facebook group membership. In fact, except for the affiliate marketing piece, I’d say it’s a hell of a lot like a launch.
There was a lot to learn about running a challenge.
I’m sure I’ll learn just as much in the next one.
Here are some big things I learned that will help me in the next go-round:
- Get support to manage the details (really, I don’t know if this can be done solo — it’s a lot).
- Get as granular as you possibly can — break down everything into discrete action steps and schedule everything. For example, “create new email list” sounds like one thing but it’s really more like seven things (1-create new list, 2-capture the list ID and other pertinent info that’s generated upon list creation, 3-personalize the opt-in email with your own voice, 4-create sign-up page on your website, 5-create sign-up form for that page and populate it with the pertinent list info, 6-create the autoresponder that new signups receive, 7-I think I forgot one or maybe it was only six; either way — get granular!)
- Plan for things to take a little longer than you think they will. Because Murphy. Because Mercury retrograde. Because you can’t think of everything.
The results, so far, of my first Facebook challenge:
- 30+% growth in my Facebook group. Over half of the UnChallengers were new to the group, which created a significant bump in the group population. The engagement and interactions were wonderful.
- 76 participants total, and 2/3 of these are new to the Magnolias West email list. That’s a nice rise in the number of recent and interested subscribers.
- I did offer two things for sale at the end of the UnChallenge: Priestess Your Brand (also known as PYB — my coaching program that is a deep dive into branding for heart-centered conscious entrepreneurs), and my wisdom pdf — Secrets of a Priestess’s About Page — which is a bonus for PYB and so far only available there or to UnChallenge participants. The UnChallenge ended on Monday, waiting for the sales to come in.
I still have two openings for Priestess Your Brand, and I’d love to start the new year with you!
Take a minute, and if you feel in your heart that this may be what your business needs as we turn into the new year, have a look at the Priestess Your Brand offer page, fill out the form, send it in, and we’ll get your check-it-out call scheduled.
Or hey! Maybe you already know that this is right for you now; maybe you’re already thinking about upleveling your brand in 2017
Then click on this button below. It will take you directly to my scheduler and we will dive into this together to see what’s meant to be. Because, sister, fit matters.