Three reasons not to have a do-it-yourself website

I get asked about this all the time, and everything I’m about to share with you could fall under the heading: “You deserve support!”

And because I know that every one of my clients, and every one of you, is different, none of these bits of advice that are coming in this article are absolutes.

Your website: three reasons not to do-it-yourself

  • Some of you will be able to take on all of the techy stuff with ease, and some of you will be driven to distraction by it, and many of you will land somewhere in the middle. I’m extremely techy, I spend a lot of time studying WordPress and web design and development minutiae, and WordPress and css and html and all the other things involved in creating and launching a website can drive me nuts — often when I’m on a deadline!
  • Some of you are designers, you know your brand inside and out, and you know just how your website should look, and what words you should use so that your website (and all your marketing efforts) will appeal to the heart of your ideal client, so that she or he sticks around, tells others about your awesomeness, and buys your products and services. You’ve got the words, you’ve got your colors and your logo, but that doesn’t mean you automagically know how to make a workable, nimble, and reliable website.
  • Some of you are held back from getting the support you deserve because your business is brand-new, or not yet financially sustainable, and you believe you can’t invest money in this part of your business. I hear this a lot: “I need to make more money before I can hire someone who does what you do.” I am not now, nor would I ever, suggest to anyone that they put themselves in financial straits for their business. At the same time, I know from experience that part of what we get to do as passionate, mission-driven soulpreneurs, is to step out of our comfort zone, and invest funds along with our investment of time and energy. (Another part of this, of course, is to revisit your fees and make sure you’re charging enough, but that’s a topic for another article.)

Three reasons not to have a do-it-yourself website

But wait, there’s more!

Posted on November 8th, 2014. Posted in these categories: branding, Unmask Your Brand, web design. 16 Comments

What’s your brand’s true essence?

IMG_0225How do you weave your true essence into your brand?

What are the tools you use to make sure that your passion, your heart’s mission and your soul’s purpose are visible, palpable, and crystal clear in your brand — your logo, your website, your marketing copy, your offers and your social media?

In my sacred branding and design and marketing work for my clients, I work with you, using one or more of the exercises in my toolbag that are designed to help you get in touch with and express the true essence of your brand.

I’m adding Spirit Dolls to my Unmask Your Brand toolbag

Today I made my first Spirit Doll (inspired by Joanna Powell Colbert), and she is an expression of many of the things about me that make up the Magnolias West brand.

She’s regal and wild, wise and brave, powerful and just beautiful — which are all core elements of the Magnolias West brand.

I haven’t finished her yet, I have more decorations to add (and maybe a few more feathers!), and then I will officially name her, charge her, and bless her in a sacred ritual. For now, though, I’m pretty sure her name is Essentia.

I’d love to hear what you’ve done to elicit and express your brand’s true essence. Please share your thoughts in the comments.

But wait, there’s more!

Posted on September 29th, 2013. Posted in these categories: branding, gratitude, true essence, Unmask Your Brand. 15 Comments

It’s a good day to be grateful…

daffodilsI’m so grateful.

I’m grateful for the apparent beautiful early spring we’re getting. So much going on already in the garden. Asparagus, peas, radishes and more planted. Magnolias in bloom. Fruit trees flowering. Daffodils in bloom. I get so excited this time of year!

I’m grateful for the morning workout. Barrelates is a beautiful thing. Pilates movement, core work, using the ballet barre and other props. I’m so glad to have met Annabel, the owner of BePhysique and the creator of Barrelates.

I’m grateful for the energy I feel after a morning workout. I’m not sure how it happened, I never was a morning person, especially on the weekends. And now I find myself going to awesome early morning yoga and other classes on Saturdays and Sundays. I guess I’m old enough to have fully embraced that saying:

I’ll have plenty of time to sleep when I’m dead.

But wait, there’s more!

Posted on February 17th, 2013. Posted in these categories: business, gratitude, Magnolias West, Share Your Magic coaching, Unmask Your Brand. 2 Comments

Bringing the juicy* back… Want to give a thoughtful, meaningful, easy and no-cost gift?

Hello, precious one!

I hear questions and comments like the following when I talk to the clients in my practice, when I talk to the women I meet at business events, at the gym, at community gatherings:

  • I feel a strong call to make a change; how do I figure out what I’m meant to do?
  • My life used to be more juicy*; how can I get that back?
  • How can I align my brand and my website with my values?
  • I see vibrant women all around me being daring and audacious; I want that!

*Wondering what juicy means? Check it out:
Juicy, adj. 1. full of juice, succulent   2. very profitable, appealing, interesting, satisfying, or substantive   3. very interesting or colorful, even slightly scandalous

Here’s a thoughtful, easy way to gift someone you love/admire/care for. I’m offering one-hour consultations for any busy woman you’d like to honor with a gift. You can give this gift (as many of them as you’d like, actually) any time, until 12/31/11. Oh, did I mention it’s free? That’s right, $0!

No cost? Seriously?

I’m not crazy. I’m delighted to do this. I want to give as many free sessions as possible to powerful women who know there is more to life than job/career/children and who are open to getting support for their wildest dreams. This way I get to hold space for their sanity, creativity, mindfulness, purpose and balance during this holiday season. These sessions are also designed as a way to dive into topics and questions that can have a big impact on the present and the future, like those listed above.

But wait, there’s more!

Posted on November 22nd, 2011. Posted in these categories: coaching, Magnolias West, personal branding. 1 Comment

gratitude wednesday 6/9

The 9th of June…one day until Magnolias West goes live!

The new business entity inside of which I get to provide my services. The synergy of coaching, branding and graphic design. Inspiration in bloom. I am quite excited about this!

  • I am very grateful for the health and loving energy all around me, circulating in and out. I am grateful for the pulse, for the chi, flowing through my body. For the freedom and power to share my gifts with others.
  • I am grateful that the website is coming along so well. It looks lovely and I am very pleased with it.
  • I am grateful for the dedication of my developer partner, and for his brilliance.
  • I am grateful for my partnership with Betty Sullivan, and for the good work we are doing/will do together.
  • I am so grateful for loving friends, loving dreams, knowing how much I love and how much I am loved.
  • I am grateful for my daughter and my sister; I feel so blessed by their presence in my life.
 
Posted on June 9th, 2010. Posted in these categories: gratitude, Magnolias West. No Comments