The rebrand is almost over. Once I can lift my head up from the pixels, and the colors, and the words, and the illustrations, I’ll be turning my attention to and unrolling some really deep, resonant, substantial, and juicy new content, programs, and offers. Yes, the Magnolias West rebrand is pretty (pretty gorgeous, IMHO!), but the visual brand components are the container — but it’s what’s inside that counts. I’ll be introducing three new ways to work with me: Priestess Your Brand, Priestess Your Website, and Priestess Your Life. (Links coming soon, I promise.)
The items on the checklist and to-do lists are getting handled, one at a time, but even so I can guarantee that MagnoliasWest 3.0 is going to launch with flaws. Hopefully not too many. Hopefully not too terrible. The blog pages are still looking rough at this point, but I have ten more days to try to whip them into shape.
It’s WordPress. Everything can be fixed. Or made better. Or both.
I’ve taken a radically different approach to page construction for the new site, with modular content areas. This new structure will make edits and additions much easier going forward than ever before. It’s very exciting to have made these changes. While these things make no difference to the reader, they make a ton of difference to me when I am working with my content, and for my clients too, when I implement tools and structures like this for them.
May this beautiful new website I’m midwifing into existence be useful, inviting, and of massive service to you!
Please share with your tribe if you think it’s useful! xoxox
That squeal-y sound you hear is my excitement at showing this new logo to you!
Let’s compare, okay? Here are the previous logos:
The new logo — Magnolias West version 3.0 — may or may not be more beautiful. I know beauty is a matter of opinion. I think the new one is far and away the best one ever, but I love the two previous iterations. (It’s really fun and illuminating to look at them all at once, and see the unfolding and development of my brand’s visual components.) I still think using the blossom as the dot of the “i” in Magnolias in v1.0 was brilliant!
But something happened with this rebrand that brought my logo and my relationship to it to a whole new level. It became more personal. My new logo is homegrown and handmade in a deeper way than ever before.
How well does my brand reflect my self (my values, my passion, my wisdom, my experience, my transcendence)?
In my branding work with healers and wise women over the last couple of years, I’ve seen a shift from branding with abstract illustrative logomarks. Instead, my clients have chosen a handwritten or beautiful font treatment for their word marks. Each of the women I’m thinking of (Della, Eva, and Josephine, for example) felt strongly that the best way to get their message across, and their wisdom and passion well communicated, was to make their brands very very personal.
When I started to review my visual brand elements, I was called to go the handmade and homegrown route. You may know this about me: I’m a DIY-er. I make my own remedies and cosmetics. I make medicine. I brew kombucha, make sauerkraut, and ghee. I’m a maker, yo. I’m also an iPhone-ographer, and I’ve been taking (as you may also know) pictures of magnolias in bloom with my daughter since she was a year old. She’s nearly 30 now, and we are both committed to this project that will last as long as both of us are alive and living close enough together to make it happen.
Are you curious about why the Magnolias West name has remained the same? Read that part of the rebrand journey here.
You are a priestess in your business. A beautiful badass priestess. You are in charge.
Choose how you appear, how you will be remembered, and what people will associate with your name and your visuals.
Priestess every branding decision you make.
Bring ritual and intention into the question, into the process. Breathe into it. Ask to be guided and pay attention to what you are shown.
When you focus your kickass sovereign lens on your brand and visuals, you are no longer at the mercy of a designer, or guessing at what your brand should look like. Instead, in an organic unfolding, you can bring your awesome to your brand, and reveal visuals that reflect your best and highest values. Made up of all of you: the grit, the grace, the ease, the way you walk through challenges.
Listen: Your brand is that thing that sticks in people’s minds. It’s how they remember you. How do you want to be remembered? I want my personal brand to make me memorable as a woman who walks her talk, who carries herself proudly, who is kind and generous and smart and of service. Not to mention quirky, brave, and an amazing cook and maker. And I want my Magnolias West brand to make the people I am meant to serve feel the pull to lean in, find out more, and happily pay me for my work.
Thanks for letting me show you the new logo. Tell me what you think; let’s talk in the comments!
Trusting your innate resilience means you don’t have to struggle to change external circumstances in order to be happy, content, motivated, productive, and fulfilled.
Because life is hard sometimes. Life is hard often. Challenges. Obstacles. They keep coming.
My true nature is love — juicy, meaningful, and fulfilling — and luckily, I live in a body that’s wired to return to love, again and again and again. You’re wired that way too. What a relief to know this!
“The price of our vitality is the sum of all our fears”
― David Whyte
I’ve been studying the Three Principles with a brilliant teacher, and soaking up this freeing knowledge. Today I came across a post about returning to love that reminded me of my own resilience and that I don’t have to do anything at all (except maybe to loosen my death grip on fear a little) to create the opening that allows me to return to love.
It’s true. When I reground and return to love, when I let my hardwired resilience do its thing, I can act instead of react.
Resilience: you can think of it as returning to love, or you can think of it as remembering your true nature (as Mark Silver teaches — check out his free remembrance challenge).
“Your task is not to seek for love, but merely to seek and find all the barriers within yourself that you have built against it.”
When you remember and return to love, to your true nature, you’re making changes from the inside, and every change you make inside yourself affects your external reality. This is a much more peaceful and productive way to move through challenges and problems than sitting in fear waiting for external circumstances to change. That’s painful and doesn’t work very well because there are always circumstances!
I’m in the phase of the rebrand now where many things are happening at once. I’m working on the website in WordPress. Developing the look, the feel, the many images, the content, the offers. Many of these focus areas have come with insights — uninvited, unanticipated, and in many cases pretty ouch-y.
First insight: Stealth beta testing is not for the faint of heart. You don’t know your new content well (you’re still creating it), so you may find yourself paying more attention to the content than to your client. I’m here to tell you she’ll notice. She won’t like it; she probably won’t feel like you’re focused on her (because you’re not, at least not as much as she deserves). It’s a dumb move, I won’t be repeating it, and I don’t recommend it.
Second insight: Make sure you have good support and a good team. Unless you are a brand whisperer and designer like me you’ll probably never be in this position. Managing pixels, images, and words at the same time can really stretch your ability to get the job done. I could have DIY’ed this whole thing, but luckily for me, I listened to my coach. I have hired one of my team members to do a big chunk of the coding on the new site. Even if you’re DIY-ing your website, don’t do it alone. Do the parts that come easy to you (maybe it’s the copy writing, maybe it’s the images, maybe it’s creating the content for the pages) and invest in really good support for the rest.
Third insight: Lower the bar, get the content good enough, and launch. You don’t have to have anything perfect in order to share it with your tribe. Dynamic content is queen, yo. Give great thanks for WordPress (or any other easy-to–content-manage platform), and if your site is not on WordPress yet, talk to me. and find out what you need to do to make the change.
Once your site is on WordPress and launched, you can keep refining your copy, and your offers, and your fees as you go. If you still have a static website that forces you to do anything more complicated than log in, edit the page, and hit Update, you’ll find yourself making changes less frequently than you can (or must) to stay on top of changes in your business. There’s another big reason to keep your content dynamic: Google is favoring fresh content more and more. You’re doing yourself a search-rankings favor every time you add or change copy on your site.
It’s been quite a day! I’m sure I didn’t list all the good (ouch!) insights. If you have any other (re-)branding insights to share, let me know in the comments.
I don’t want to call it a war. Or a battlefield. Because it doesn’t feel like that. (Mostly.) Instead it feels more like an endless series of details in which I can lose myself, and that’s a big part of why my new website, my new upleveled brand, my new offers haven’t launched yet, and worse, haven’t been seen by anyone but me and my mastermind buddies. Time to come back to keeping it simple.
I am mindful that I’ve taken too long to get this done – the new website, the new brand, the new offers. The time is right — right now! — to lovingly lower the frickin’ bar and move on.
How do you step out of the weeds (those endless details!) and declare the work good enough? Where do you draw the line? For me, since a good portion of what I offer is brand development and design of visuals, how perfect and stunning and unique and breathtaking and on-target does my own design need to be in order to resonate in the heart (and spending plan) of the women I’m here to serve? Can lowering the bar and getting it out in the world — even if it’s not perfect — be useful? I think maybe so.
Lesson learned: I think that there’s just as much value (or more!) to knowing when to call it good, launch it, and move on as there is in taking pains over every word and every pixel.
How do you get your offers seen by the people you are meant to serve? I’ve begun doing research and I’ll tell you, I am daunted! There are many (younger, fitter, and stronger, I’m sure) in the wisdom- and spiritual-biz field who are doing launches and A/B testing and list-building at a level that exhausts me to contemplate. So after swooning and moaning to my Mastermind that I need simple strategies, I came up with some.
I am keeping it simple with strategies for my own launch that will be scalable and evergreen and — hoping they work(!) — will become part of what I teach my clients.
1. I’m going to personally invite around 20 business colleagues and friends to help spread the word. However they like. Interviews. Guest posts. Social shares. In their own words or in copy written by me that they can cut and paste.
2. I’m going to run a Challenge in my Facebook group (for wise and passionate business women, come join us here) to increase engagement, grow my list, and add revenue.
3. I am going to increase my visibility — my steady loving presence in the marketplace, as Paul Zelizer says — and tie my work and my writing to my social media interactions in a more holistic way.
My Keeping It Simple pledge for the new upleveled Magnolias West website:
I will review the content one more time per my coach’s input and try to balance the spiritual Divine Feminine language with an increased infusion of down-to-earth business smarts.
I will get this child theme I’m developing good enough so I can pull the trigger and launch it. Even though that means some of the design features I had in mind (and spent a ton of time dreaming up) don’t get to be seen yet.
I will get those personal invitations out by mid-July for an end of July launch, with the Facebook challenge right behind.
Let’s talk in the comments.
I have a blogging schedule. I have a marketing plan. Today’s regularly scheduled
programmingpost was planned to be about engagement and marketing and choosing the right words (from the billion-plus we have in our language) that speak to the heart of the people I am here to serve and support.
Then Orlando happened. With a heavy heart I marched candle in hand on Sunday night with other grieving friends and community members. On that day, and since then, I’ve noticed my reaction to the normal sort of marketing emails and posts that have landed up in my inbox and feeds — they feel dissonant to me and haven’t held my attention as usual. The emails and posts that I read and responded to were the ones that were speaking to and about this tragedy.
Sometimes it’s good to step off the regular agenda and take time to stand in and speak to the moment. Today I know in my heart that it’s the right time for me to talk to you from my heart about gratitude even if, and gratitude no matter what.
Which I’m doing with you today.
I will resume talking about engagement, marketing, and business copy writing next time. Today let’s just get grateful together. Please.
I’ve had a gratitude practice for a long time. It’s a key part of my spiritual practice. I started writing fifteen items for which I was grateful every day in a journal almost fifteen years ago. Then I started sending my gratitude list in an email to my coach each morning. The circle expanded and I was sending that email to six or seven people every day.
When I started this blog, 800-ish posts ago, it began as a gratitude journal. I shared my daily gratitudes with the world. The blog has evolved in the nearly ten years of its life to be much more about living and being of service in a fully expressed way — integrating your passion, purpose, and prosperity into a seamless, sacred wholeness. But my gratitude practice has never stopped.
The practice has circled around again to a private one. I write my gratitudes on a piece of paper (varieties of brightly colored origami paper these days) and crumple it up into a little ball and put it in my seemingly bottomless gratitude vase. Today I’m sharing my gratitude with you.
It’s easy to be grateful when things are easy, less challenging, less tragic. When you can tap into your gratitude no matter what is happening to and around you and your business, when you can tap into your gratitude through your tears and your grief, you’ll find a new ability to experience and act from a place of radical acceptance and love.
What gratitude can you find in your heart? Let’s talk in the comments.
As I develop the new and upleveled brand for Magnolias West (coming soon!), I’m finding myself stepping over, around, and through any perceived barriers between my spiritual practices and my work. I am refining my offers, as you will soon see, and bringing every Priestess quality I manifest in my life and work to the forefront.
[Inserting a slight side-note here] Just like what happened to the Wizard in the movie, Toto seems to be pulling the curtains back for me as well — more is being revealed to me and through me to you. It’s a bit scary (makes me feel even more tender and vulnerable than usual), and completely the next right thing for me to do in my work, in my being of service. More on this coming soon. Stick around, won’t you? [end of side-note]
You can bring your best and highest — even if it may appear to some to be offbeat and weird — to your business, your work, and every part of your life.
One really good way to Priestess Your Life — to imbue every action with sacred intention — is to make and use a Goddess Box.
The Goddess Box is a container that will hold your wishes and your worries. It’s a way of handing those wishes and worries — could be anything you can’t resolve in this now moment — to the Divine. Doesn’t matter at all what name you use for the Divine — for me it’s Goddess. You might use God, or Allah, or Nature, or Source. Power tip: You don’t even have to believe in any particular kind of spiritual force. Really, just knowing that there’s something else besides you is all the opening you need for the Goddess Box to do its magic.
What this action of naming and then tucking away your wishes and worries gives you is a way to let go of that tortured idea that you have to solve this now — whatever this might be.
This releasing and surrendering idea is central to many spiritual techniques and practices.
I’ve used my Goddess Box to:
Your mind rests into the solidity of the gesture of writing down your wish or your worry on a sip of paper and tucking it into your Goddess Box. The restful ease comes from knowing that you don’t have to keep obsessing, that the Divine has got your back on this one.
You’ve written it down, whatever it is. You’ve given it structure. You’ve created sacred space for outcomes to unfold as they are meant to be.
When you add a Goddess Box to your sacred ritualized spiritual practice you add more even more quiet ease and peace to your mind and heart. More easy and peaceful because you won’t be so hung up in your worries; you’ll be more present, and more available to the magic of this now moment and the next.
Of course, you still take actions. You and the Divine, you’re a team. Take the actions, and rest in letting go of the results.
Couldn’t be easier. And it’s fun! Grab a box (I’ve used a shoe box, and I like the little pressboard boxes I can get for $1.99 at the local crafts stores too). Grab decorative bits. I’ve used images from magazines, paints, glitter (of course glitter!), markers, feathers, beads, and more. Set some intention to be shown what this box needs, and go to town. Make it beautiful. And you’re done!
No more than ten women, I supply all the materials, it will be so much fun. And hella sacred.
Sunday, June 19th, 1:30–5pm, $89 includes materials, $79 early-bird if registered and paid by 6/5/16. Download the info flyer here, or click or tap on the image to the right.
Have you made a Goddess Box? Does you feel called to create one? Tell me…let’s talk in the comments.