That passion, your heart’s mission and soul’s purpose, got you going. That motivating conviction—that deep knowing—that you have a gift to share, a healing to offer, wisdom and experience to teach. And you decided to do it, to create and launch your business.
Taking that big audacious leap into the unknown, that’s huge! Regal. Powerful. Big-girl panties time, for sure.
There you are with “A Business.” Gulp. And now your path is not only about your mission and purpose, now your path is full of things you must do.
And somehow, along the way, your business can begin to morph into “that thing over there,” that thing that keeps you so busy with tasks, and worries. It can become harder and harder to stay connected to your business as a powerful manifestation of your passion, purpose and gifts—that very thing that you knew you were meant to do when you started. You may even begin to find that you’re forgetting that mission that drove you to start this in the first place.
Luckily for us passionate women in business, there are so many ways we can support ourselves. My top three these days:
All of these, in daily and regular rotation, keep me pointed in the direction I am meant to be headed.
What support systems do you have in place? I’d love to hear from you in the comments.
It’s just a wee bit early (maybe a week) to be telling you this now, but yes, your business has its own astrology and I’m too excited to wait any longer to talk about this! Based on the date, time and place you choose (was it your launch date? the day you had the first glimmer of your audacious idea? the day you registered your url?…), I will create a business chart and a natal chart for you, and together we can look at what the planets have to say about you and your beautiful business. What’s auspicious? What’s challenging? What surprising aha’s will you see?
If you look at the Business Astrology page now, you will see that it’s still under construction. It should be up by the end of next week, with lovely discounted pricing until the Winter Solstice. I will update here as soon as it launches, and of course, send lots of invitations.
I am a temple of accumulated error.
I’m there. I’m right there. I’m not immune, you’re not immune. Sometime that precarious hold you have on seeing things in the best possible light just fails.
I mean that, I really do. This knowledge is a blessing: No matter how difficult things get (and hooboy they have been difficult lately!) my baseline understanding that self-compassion, self-tenderness, and self-mercy are available saves my ass from giving up. All I need to do is to remember.
I guess I’ve been coasting, until recently. Moving forward in seeking healing for my chronic illness. Moving forward in my work for my clients. Moving forward working with, and supporting and being supported by smart, passionate, mission-driven women in business who set the “yes, this is how you can show up” bar for me every day. Making firm commitments to myself and to my loved ones.
I’ve cut myself a lot of slack, when I’ve broken promises to myself because I’ve been sick. My once-a-week social dancing commitment still appears in my calendar, but I’ve only had the ability to go out once in the last six months. Just too tired. Another example: My occasional commitment to work at night or on the weekend has often not happened, again, wiped out.
And I’ve learned how to forgive myself for mistakes.
For me, this last week held that moment. I made a big mistake in my business. And I had a very hard time coming to forgiving, compassionate and merciful peace with that. And moving on.
And then, yesterday, despite having bought a pretty dress and gotten a killer mani/pedi (dark purple with a shimmer), I was too sick to attend my beloved friend’s wedding.
This is a guest post, by Schuyler Kaye. I love his approach to weaving your own sacred story into your branding.
You can probably talk about what you do all day, but when the conversation shifts to someone wanting to know about you, it can be hard to know what to say.
During one of our evening bike rides, my wife shared a study that she’d recently read. It reported that a majority of people thought negatively of successful women. I was surprised to find out that she, being one of the most successful women I know, had experienced much of that negativity in her career.
It’s easy to see why it might be so difficult for a woman to show up fully as herself in that conversation.
You know how important it is for your website to serve your customer. So there you are, staring at this blank page titled About Me wondering, “What can I share that will actually support my customer?”
The most common approach to answering this question is to let them know why they would want to work with you by talking about the facts…
Surely you’ve got certifications and qualifications. I mean you’ve been doing this for a number of years, and you might have even received an education from some well-known person or school. And the credentials continue…
Unfortunately, regardless of how many facts and credentials you share, other people are sure to have more. What makes your potential customers want to choose you?
So maybe you share personal details so your customer can get to know you as a person.
Examples I’ve seen are business owners sharing how much they love their dog, some cool random fact about their life, or maybe some knowledge about their family life.
The details about your life do help make you more personable and can even break the ice… But they don’t provide your customer with any clues about what you value or how you fit into the approach you’re selling.
So at the end of the day, your customer has no idea if you’re compatible, and that fosters hesitation.
If neither the facts nor the details are enough to give your customers the confidence in you that they need to say, “yes!”, then what will?
You need to share a story from your life that shows, not tells, but shows your customer that you have common values… one that can create confidence that you understand what matters most to your customer.
The key to choosing the right story is aligning one of your life experiences with the core values of your ideal customer.
Balance is not a static state of equality, frozen in time. Those static moments of perfect balance last for just a blink, a heartbeat. Everyone craves balance in work, in life, in health, in love, and you should. But when you embrace that balance is fluid, you can sink into the true gift that balance provides. When you see that dynamic balance may mean some days or seasons call for a push in your work, and some days or seasons are the ones that invite and embrace deep rest, you’re in a sacred flow.
You know the difference, right? When you are moving along following the tug on your heart and your soul, you feel like your efforts and your pace are coming naturally, just as they should. But when you plant your feet in the stream, against the current, you have to struggle to stay upright.
Take some time in sacred space between now and Monday, when the first sliver of Moon will be visible in the sky, and ask yourself:
What’s next? What am I supposed to create and deliver to my tribe so I can better serve them?
Once you’ve received the download (and you will!), all that’s left to do is to begin.
The New Moon in Libra (11º56’ Libra on Friday 10/4 at 5:34 pm Pacific). This New Moon invites retrospection and quiet, while at the same time kinda forcing you to get your hands, head and heart turned to the things that are demanding your attention—those visions, dreams and ideas inside you that are ready to be expressed, changed, created, manifested. This lovely Libra Moon supports you in getting started and moving forward while reminding you that completion takes time and all that’s required in this now moment is the next right action. And then the one after that.
The Libra New Moon casts a bright light on your partnerships. Make a commitment to treat your partners—in love, in life, in work—as cherished and respected teammates, not as adversaries. This requires transparency, authenticity and truth in your communications with these people who grace your life and your business.
The wheel has turned, this is the second half of the astrological year. Last month, the Sun in Virgo offered you a moment to review and assess what you’ve accomplished with what you’ve sown, grown and harvested so far. Whether you’ve pruned some areas of your life and work back too far, or totally forgotten to water and nurture in some places, or faithfully and lovingly tended your garden, the Sun in Libra now pushes you to take what has come to fruition and do what you have to do to share it with the world. Your world. Your peeps. Your tribe. Those you are here to serve, yo.
Scorpio is making her presence known. Venus, Saturn, Mercury are traveling Scorpio’s waters—with more Scorpio to come in the next weeks. You may be feeling those feelings and hurts that live in your depths. This is the season in which you can begin to build new emotional structures that honor the deepest parts of your own Sacred Feminine. When you embrace your own darkness and integrate it, you become even more whole.
Set powerful intentions this New Moon, because Mars is going to enter Scorpio in early December and be there for about seven months. Mars, the guy who pokes you into action and keeps you going is here to propel you and help you set a productive pace. Whatever it is that you are meant to create, manifest, bring to light and launch by next summer, set your powerful intentions now. The Mars influence may not always feel easy (there will be a retrograde in there), and you may find yourself compelled to stop and try this alternative, or that, but there will be lots of support in there for your work. You’re being invited to focus your energies. Accept the invitation!
Speaking of retrogrades, there goes Mercury again, in Scorpio on Sunday the 21st. And there will be a Lunar Eclipse in Aries at the Full Moon in two weeks. These add to the sense of potential and power of this New Moon. How you show up for the New Moon is going to set the tone for the upcoming twists and turns. I can’t wait, Scorpio woman that I am.
How does this New Moon energy manifest for you? Please share what you’re thinking in the comments.
What are you grateful for today, love? I’d love to hear from you in the comments.
In my sacred branding and design and marketing work for my clients, I work with you, using one or more of the exercises in my toolbag that are designed to help you get in touch with and express the true essence of your brand.
Today I made my first Spirit Doll (inspired by Joanna Powell Colbert), and she is an expression of many of the things about me that make up the Magnolias West brand.
She’s regal and wild, wise and brave, powerful and just beautiful — which are all core elements of the Magnolias West brand.
I haven’t finished her yet, I have more decorations to add (and maybe a few more feathers!), and then I will officially name her, charge her, and bless her in a sacred ritual. For now, though, I’m pretty sure her name is Essentia.
I’d love to hear what you’ve done to elicit and express your brand’s true essence. Please share your thoughts in the comments.
This is a guest post, by the beautiful Evelyn Kalinosky. Evelyn is a catalyst and mentor for business women in midlife transition.
One of the things we did each morning at a writer’s retreat I recently attended was something called “writing prompts.”
We were given a prompt and then had to spend the next five to ten minutes writing with that prompt in mind. Keeping the pen moving at all times. No editing. No stopping to think or censor ourselves.
One of the prompts was from the poem We Have Come to be Danced by Jewel Mathieson (a bold, gripping poem I recommend all midlife women read). In that time, as I reflected on the transformation that occurs during midlife, these are the words that landed on paper:
We have come to be danced
to shake off the dust of please and thank you, mother may I?
We have come to be danced
like shapeshifters morphing from one being
We have come to be danced
not for those whose lives we hold
not for stories yet untold
but for the gift that is ours to claim
We have come to be danced
to bear the lightness of years upon years
that fall away with each thrust of our hips
as we shake free of the things
that seek to hold us in place
We have come to be danced
away from yesterday
with scars and shadows
We have come to be danced
Have you already done so? I’d love for you to share your comments below.
Evelyn Kalinosky is a catalyst and mentor for business women in midlife transition. She specializes in working with women age 40 forward who are ready to claim—or reclaim—their Sacred Capital. Her passion is to create a new paradigm in how we think about aging, specifically, how we think about women aging.
Her award-winning Inner Affluence Blog received top honors in 2011 and 2012 as “Best Coaching Blog” by the School of Coaching Mastery, and she was named “1 of 101 Women Bloggers to Watch in 2011″ by WE Magazine for Women. Her work has appeared in ForbesWoman, Generation Fabulous and Boomer Café. In addition to being a coach and mentor, Evelyn is a speaker and published poet.
Do you notice sometimes that there’s a need to get real about those things you keep promising yourself you’ll do?
Sometimes your resolve to have more balance in your work and life is so easy to ignore. “I’ll do that tomorrow.”
Well, gorgeous, the universe has a special, twice-a-year invitation for you to get a bit more grounded in your balance. You can take advantage of this like your life depends upon it. Because it does. Or you can keep putting it off. Guess which one I wish for you? And for me?
Some traditional names for September’s Full Moon are:
Take some more time in the sunshine. Wiggle your toes. Dance around the room. And then, when you get back to your workstation, finalize the details that will allow you to complete, and launch, whatever fabulous audacious thing is next for you, so you can move into the next season with your feet on the ground, and your head and heart full of inspiration.
This is a powerful week. With the Pisces Full Harvest Moon, and the equinox, it’s a great time to celebrate your balance.
The Pisces Full Moon is looking toward the future, toward the rebalancing, rebirth and repurposing opportunity that’s coming on the 22nd, at the Equinox, when the Sun enters Libra.
This week, things may feel like they’re speeding up. And your long-haul efforts may feel like they’re paying off. Venus and Saturn are conjunct in Scorpio this week. Outcomes and results will be in your face. What’s left to complete before you move into the next chapter? Forgiveness, compassion and mercy wrap every action you take in love.