I know, I know, this is a sore subject for you heart-centered entrepreneurs (even more if you’re a solopreneur like me!). You worked so hard on your website the first time (and every time you’ve revised it), and it feels like it was just yesterday that you launched your baby on the world.
But time flies by, especially in the online world. Think about it. Facebook changes its interface and functionality every other day (kidding, but sometimes that’s just what it feels like). New websites that strive to engage your attention appear with mind-boggling regularity. Seriously. You had never heard of Pinterest a year ago, right? And now? How much time have you spent pinning and repinning content this week?
The point is that our websites, the face and voice of our business, can show their age quickly. If it’s been two to three years (or more!) since you last refreshed your content, functionality and/or look of your website, read on and do some honest evaluation.
The tips I describe below are also available for you in a handy one-page flyer, which you can download for free right here!
The ﬁrst three tips are all about your search results. Try some of these before hiring an outside SEO ﬁrm. It’s amazing how much you can do yourself to ensure good search results.
The next three pointers talk about various aspects of the user experience. Keeping your website current with technology is critical. We want our viewers to become our fans, after all, and it’s sad to lose readers to user frustration. It’s hard to win an annoyed reader back, too.
The Magnolias West Brand Refresher Review can help you evaluate your website’s speciﬁc needs and decide what to do and in what order. In the Brand Refresher Review, your answers to a series of simple questions will provide a framework for us to use as we heartstorm through all aspects of your offering. What do you get for your investment of time and dollars? A detailed report outlining and prioritizing recommended changes and updates. The result? You get the information you need so that you can schedule the next right steps in the right and perfect order, as needed, instead of shooting in the dark.
The Brand Refresher Review full price is $895. I’m delighted to offer this in the Pay What You Can paradigm for now, until the Solstice on June 21st. Yay for the exchange of energy that honors us both. It’s Springtime (in this hemisphere, anyway), a perfect time to refresh your brand’s presence on the web!
All you need to do is email me or call 510 698-6245 to schedule your Brand Refresher Review.