What’s the difference between branding and personal branding?
There is none. Or, at least, there doesn’t have to be.
That’s hard to believe sometimes, I know. It’s like you undergo a kind of identity change when you step into “work mode.”
You have a business that reflects your heart’s mission and soul’s purpose.
You’ve done so much work on yourself. You reached the point in your life where you’ve had the vision, felt the calling, allowed passion and purpose to motivate you into being of service in your business.
All the skills, learning, experience and practices have made you the woman that you are, and have brought you this far.
Your personal brand
Everything that comprises the woman that you are — a beautiful regal woman who walks her talk, who has a big and loving heart, who is generous, who feels called to serve — that’s your personal brand. Your values. The way you show up. Your self-care. How you love. All of the above… But what happens when you turn your attention and devote your bandwidth — your time, your treasure, your talent — to your business?
You’ve got so much on the line in your business.
When your livelihood ($$$) is on the line, you can easily lose that beautiful glowing silken cord that ties your heart to your business. Based on fear, you start interacting with your business and making decisions from stress instead of from love.
Fear of failure. Fear of loss. Fear can drive you to seeing our business as a foreign object, instead of as a manifestation, reflection and organic representation of your best and highest: your values, your passion, your mission and purpose.
Is your business, in all its facets, in alignment with your heart and soul?
Get crystal clear about what you’re here to do. What is your heart’s mission and soul’s purpose? What has your life experience, your skills, your work, your adventures combined to create in you that you are meant to share?
This is one of life’s big-girl panties moments. You’re looking for what you are here to do, beloved. It may not look like what you studied, it may have nothing to do with your training. It may in fact look much more like your personal journey. What bumps, bruises and traumas have you survived? What did you learn that can benefit others? Your jewel is in there, as I wrote about in last November’s Full Moon article.
Then name and brand your business so that your mission and purpose shine through. Does your brand — name, tagline, website, social media — clearly communicate what your ideal client needs to know? Are you rolling out a luxurious welcoming red carpet that reflects your beautiful self?
Or did you end up with a brand and presence that doesn’t really show your heart? This can happen when you’re afraid to speak directly to those you know you are meant to serve, for fear that you won’t thrive unless you cast a very very wide net. There’s a powerful urge to resist claiming your niche, and that urge comes from fear that you won’t have enough. I will ask you what was asked to me: Exactly how many of the seven billion earthlings do you need in your business or practice? Please, beautiful, speak to the ones who need you, the ones you are meant to serve.
Clear offers. Once on your red carpet, does your ideal client feel not only welcomed, but recognized, understood, safe and connected? Does she or he want to get comfy with a cup of tea and take in what you have to say? Does she subscribe to your newsletter, comment on your blog, and tell others about you?
Do you end up censoring your message? Again, this comes from fear, a fear which tells you that you need to speak to everybody, so you’d better dilute your message. Please don’t. Speak directly to those who need to hear you. When you do that, everything becomes So.Much.Easier. As I write this article today, I have a picture in my head of a woman who has a business, who is committed, and passionate, who works for herself, mostly on her own, hopefully with a small team. This woman thrives on community and support — giving and receiving — with other women in business. Having this picture in my mind and heart makes it so much easier for me to let what I’m meant to say flow.
And are you in alignment with your business?
Do you work with your ideal clients in a way that lights you up every day? Or do fear and worry about the bottom line affect you to the point where you’re manifesting stress and drudgery more than you’re manifesting joy and gratitude?
Here’s where you benefit from getting support for yourself so you don’t end up leaning heavily on your clients. Having a support system in place, and using it, gives you a safe place to process everything — the good and the scary — so that when you connect with your clients, you’re connecting from a centered and loving place. I have a mastermind group — The Possibility Posse — four other women solopreneurs. We check in with each other every week. I have a business coach — invaluable. And I’m active in a few very supportive Facebook business groups. Having these in place allows me to be fully and lovingly present for my clients.
How do you implement your sacred self-care so your business nourishes you rather than depletes you, so that you can then sustain your business in a way that sustains you? What a beautiful supportive circle of energy this can be!
Maintaining balance is the key. How do you feed and water your business and your beautiful self? How do you take care of your body, and remain grounded, even as you show up for the changes in your biz?
I’d love to hear from you about how you weave your personal best life into your business. What’s working? What isn’t? Talk to me in the comments.
- I could sing this one (off-key, with gusto) from the rooftops: I am so so grateful for my improving health! So happy to be getting stronger every day.
- I am so grateful that I will be paying taxes on my 2013 income. Last year I said I’d like to make enough money this year to pay some taxes. Well, I got my wish, doubled my income last year over the year before and I’ll be writing a couple of big checks in a few weeks.
- I’m grateful for my new short-short haircut. And for fun in Photoshop with this selfie.
I love when you share your gratitude with me. Talk to me in the comments, please!