I get asked about this all the time, and everything I’m about to share with you could fall under the heading: “You deserve support!”
And because I know that every one of my clients, and every one of you, is different, none of these bits of advice that are coming in this article are absolutes.
- Some of you will be able to take on all of the techy stuff with ease, and some of you will be driven to distraction by it, and many of you will land somewhere in the middle. I’m extremely techy, I spend a lot of time studying WordPress and web design and development minutiae, and WordPress and css and html and all the other things involved in creating and launching a website can drive me nuts — often when I’m on a deadline!
- Some of you are designers, you know your brand inside and out, and you know just how your website should look, and what words you should use so that your website (and all your marketing efforts) will appeal to the heart of your ideal client, so that she or he sticks around, tells others about your awesomeness, and buys your products and services. You’ve got the words, you’ve got your colors and your logo, but that doesn’t mean you automagically know how to make a workable, nimble, and reliable website.
- Some of you are held back from getting the support you deserve because your business is brand-new, or not yet financially sustainable, and you believe you can’t invest money in this part of your business. I hear this a lot: “I need to make more money before I can hire someone who does what you do.” I am not now, nor would I ever, suggest to anyone that they put themselves in financial straits for their business. At the same time, I know from experience that part of what we get to do as passionate, mission-driven soulpreneurs, is to step out of our comfort zone, and invest funds along with our investment of time and energy. (Another part of this, of course, is to revisit your fees and make sure you’re charging enough, but that’s a topic for another article.)
Three reasons not to have a do-it-yourself website
1. Just because you know how to use a hammer doesn’t mean you should build your own house (see the photo)
Every woman I’ve worked with — and every woman business owner and healer I know — is tech-savvy to some degree. We have to be, don’t we? But you don’t have to know everything! Knowing how to create Facebook posts and tweets, keep track of your finances to some degree, and write a blog is not the same as knowing what to do when your website displays the White Screen of Death, or when a new plugin breaks your site, or when your site starts loading very s-l-o-o-o-w-l-y. Or worse.
Find someone who will set you up with a website that’s not only beautiful and inviting, but also quick to load and reliable!
2. You don’t have to do it all — do the parts that come naturally to you and delegate the rest
If you have a business coach, or a Mastermind group, or an accountability buddy, I bet you hear this all the time — delegate, delegate, delegate. I will confess that this is one of the hardest lessons I have taken on in my career. I’ve been in business for a long time, sister, and I just started using a virtual assistant two years ago — late to the party, I know! We women didn’t make up the idea that we should be able to do everything; it’s part of the cultural conversation, which doesn’t mean the concept is either useful or true.
I am here to encourage you to take the radical step of offloading some of what’s on your to-do list before you hit burnout. Or before you get sick. Nowhere — nowhere! — does it say that she who dies having worked the hardest wins.
3. Your heart craves — and deserves — support in getting really clear about your brand and website and in refining your messaging so that you fill your practice with your ideal clients
Even if you can do all the back-end site development yourself, and create your own look (or some combination of the two), you still deserve to work with someone who can help you with the magic that comes from making your website — every word of it — speak to and about your ideal client before it ever speaks about you and your amazing awesomesauce! If you’d like to know more about what this means, please take a look at the Unmask Your Brand section of my website.
Are you wondering if your existing website is due for updating? I’ve written about that very thing in an earlier article here. Check it out; there’s a link to download a very cool tipsheet right there in the article.
I work with only four website clients a year, so that I can give each project my full attention in a sustainable way.
If you’d like to talk about the possibility of working together in 2015, please use this link to book a no-strings call with me.