Three reasons not to have a do-it-yourself website

I get asked about this all the time, and everything I’m about to share with you could fall under the heading: “You deserve support!”

And because I know that every one of my clients, and every one of you, is different, none of these bits of advice that are coming in this article are absolutes.

Your website: three reasons not to do-it-yourself

  • Some of you will be able to take on all of the techy stuff with ease, and some of you will be driven to distraction by it, and many of you will land somewhere in the middle. I’m extremely techy, I spend a lot of time studying WordPress and web design and development minutiae, and WordPress and css and html and all the other things involved in creating and launching a website can drive me nuts — often when I’m on a deadline!
  • Some of you are designers, you know your brand inside and out, and you know just how your website should look, and what words you should use so that your website (and all your marketing efforts) will appeal to the heart of your ideal client, so that she or he sticks around, tells others about your awesomeness, and buys your products and services. You’ve got the words, you’ve got your colors and your logo, but that doesn’t mean you automagically know how to make a workable, nimble, and reliable website.
  • Some of you are held back from getting the support you deserve because your business is brand-new, or not yet financially sustainable, and you believe you can’t invest money in this part of your business. I hear this a lot: “I need to make more money before I can hire someone who does what you do.” I am not now, nor would I ever, suggest to anyone that they put themselves in financial straits for their business. At the same time, I know from experience that part of what we get to do as passionate, mission-driven soulpreneurs, is to step out of our comfort zone, and invest funds along with our investment of time and energy. (Another part of this, of course, is to revisit your fees and make sure you’re charging enough, but that’s a topic for another article.)

Three reasons not to have a do-it-yourself website

1. Just because you know how to use a hammer doesn’t mean you should build your own house (see the photo)

Every woman I’ve worked with — and every woman business owner and healer I know — is tech-savvy to some degree. We have to be, don’t we? But you don’t have to know everything! Knowing how to create Facebook posts and tweets, keep track of your finances to some degree, and write a blog is not the same as knowing what to do when your website displays the White Screen of Death, or when a new plugin breaks your site, or when your site starts loading very s-l-o-o-o-w-l-y. Or worse.

Find someone who will set you up with a website that’s not only beautiful and inviting, but also quick to load and reliable!

2. You don’t have to do it all — do the parts that come naturally to you and delegate the rest

If you have a business coach, or a Mastermind group, or an accountability buddy, I bet you hear this all the time — delegate, delegate, delegate. I will confess that this is one of the hardest lessons I have taken on in my career. I’ve been in business for a long time, sister, and I just started using a virtual assistant two years ago — late to the party, I know! We women didn’t make up the idea that we should be able to do everything; it’s part of the cultural conversation, which doesn’t mean the concept is either useful or true.

I am here to encourage you to take the radical step of offloading some of what’s on your to-do list before you hit burnout. Or before you get sick. Nowhere — nowhere! — does it say that she who dies having worked the hardest wins.

3. Your heart craves  — and deserves — support in getting really clear about your brand and website and in refining your messaging so that you fill your practice with your ideal clients

Even if you can do all the back-end site development yourself, and create your own look (or some combination of the two), you still deserve to work with someone who can help you with the magic that comes from making your website — every word of it — speak to and about your ideal client before it ever speaks about you and your amazing awesomesauce! If you’d like to know more about what this means, please take a look at the Unmask Your Brand section of my website.

Are you wondering if your existing website is due for updating? I’ve written about that very thing in an earlier article here. Check it out; there’s a link to download a very cool tipsheet right there in the article.

I work with only four website clients a year, so that I can give each project my full attention in a sustainable way.

If you’d like to talk about the possibility of working together in 2015, please use this link to book a no-strings call with me.

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I’m a barely tamed hippie, sage, seasoned, sarcastic (not all the time any more, but still). I’m a mom, a daughter, sister, a neighbor, and a friend. I’ve been on this meandering journey — like you, probably — seeking a better connection to and experience of peace, harmony, and fun in every bit of life. I’m single, quite good at it, and mostly love it. I’m here for the conversations I get to have with you, which these days center on exploring the mystery and beauty of life, work, health, aging, and creative expression. Want to know a little more about me and my journey? Explore the site. Read the blog. Connect with me on Twitter, Instagram, Facebook, Pinterest, and LinkedIn.

Join the conversation!

  1. Great advice! From reading your post, can I conclude that you do not ‘just’ build website? I think you do a lot more 😉


    • Linda, welcome!

      Yes, you put it well….It is a sacred collaboration and a journey that has a specific destination, as I said in the article.

      Thanks so much for your comment.


  2. As a website designer, many of my new clients come to me upset and frustrated after they had tried to create their own website. I know how hard it is to let go and let someone else do the work for you but what you need to remember is that your business website is like your home. You won’t try to build it yourself, right? So why try create your business home by yourself? There are so many details to take under consideration when you create a professional business website.

    • Sarit, Welcome here.

      I love the way you put it, so simple and so clear! Your business website is like your home, and you wouldn’t try to build your home yourself….

      Love and light,

  3. I remember being in college and trying to build a bookshelf. “How hard can it be, it’s just a couple of boards and screws?” Needless to say, it was a bit more complicated than that. I found out that I can’t saw a straight line, and that straight lines are not optional for bookshelves.

    As a developer, I love it when my clients come to me after trying to do things on their own. It give them a sense for the complexity that hides behind that “One-Click Website” concept, and makes them more willing to listen to advice they are paying for.

    If trying to do things yourself gives you the mental clarity to understand what you can do, and what your designer or developer can do, it’s great. There are only so many hours in the day.

    • Anca, you made me laugh. Straight lines are indeed not optional for bookshelves. 🙂

      I like your balanced approached; a great way for a client to learn what they can do on their own. I think that will vary person to person. Don’t you?

      Love and gratitude,

  4. GUILTY! Just in the middle of revamping my website after exploring where I was heading. I am the born doityourself gal and something I know i must let go of. Anyway right now i am enjoying making my new online home and yes I would rather have a fairy come along and make magic for me- right now that is not an option. Also in the past i have had some not so positive experiences. Now back to Divi which I might fall in love with
    love and blessings
    Suzie xx

    • Suzie, I get it. Do what you can, and remember you have people who can help you with the tough stuff. Just like Anca mentioned above.

      Love and light,

  5. Hi Sue,

    I work with a local web site designer. She builds the framework, the skeleton. I fill in the rest. I’ve been using WordPress for 7 years so I’m pretty backend savvy. Even with what I know, I’ll still go to my web gal and have her do things that she can do in her sleep that I know would take me a few agonizing days. I call on her when I need her. Maybe once a year or so. Or if I’m doing a big change.

    • Peggy,

      That’s a great balance, and it looks like it’s working well on your site. There’s one suggestion I would like to make, and please, kick it right to the curb if it’s not helpful. This is unsolicited, I know….

      Your thin script font in white is hard to read on your header and on the image on your About page. You might want to consider either a color that will read, a thicker font, or a different placement. I think it’s so important to let your beautiful message be read with ease.


  6. I like this post — and the comments. I started with a clunky, coded site maintained by some mysterious tech guru who charged a “boocoo bucks” (and took forever) to even correct his own typos. That did not work well for me. I have finally found a reasonably priced collaborator to whom I can turn in times of need. It can take a while to find the right balance of DIY and support — but it sure feels good when you do.

  7. Sue, you break this down in a way that makes sense, showing understanding of an entrepreneur’s dilemmas while also giving direction. Thank you! I really need work in this website area right now, so I appreciate your insights.

    • Chara, thanks!

      What kind of changes are you going to be making on your website? Let me know if you have questions as you go.

      In gratitude,

    • Elayna, thanks.

      Every collaboration I do as a web designer is unique; I love liberating my clients from the parts that don’t come easily to them.

      And delegating: Talk about putting on your big-girl panties!

      Love and light,

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