One of the commitments I made in the journey of upleveling my brand was to increase my visibility, online and in person.
I don’t like to be out of my comfort zone, which is about a half an inch wide. — Larry David
I’m stepping out of my comfort zone in many ways. I’m opening up to new ways to interacting — online and in person — that I haven’t done much with before. Mostly, to be honest, because scary. But I’ve learned, and been inspired into action by, the wisdom of others.
First up is growing my local in-person presence.
I love hanging out at home, creating content, and connecting with friends and colleagues online. And yes, it feels safer than putting myself in front of a group. I’ve left my comfort zone behind and embraced something new, exciting, and a wee bit scary.
A man grows most tired while standing still. — Chinese Proverb
I’m teaching a series of classes on Facebook Marketing for Small Business and Solopreneurs here in the East Bay.
This was easy to put together, and I think the easefulness is because I’m not doing this alone. I connected with a local marketing expert through a community group. We got together for tea and heartstorming, and decided to co-teach.
I do so well in partnership! I like collaboration. I just do — it’s refreshing and energizing and seems to bring out the best in me. When I’ve connected with a smart and inspiring gal like Lisa Cain, it feels like I’m having more fun than when I’m working alone. Well, maybe not more fun, let’s call it different fun. Variety rocks!
Join us for this hands-on series of workshops and bring your laptop so you leave with a whole new level of savvy and the ability to rock your Facebook marketing efforts like you never have before. Yes, you can make Facebook work for you and your business!
- Facebook business pages, October 5th. Facebook business pages are the first step to growing your business with Facebook. They offer a great way to build your brand & audience through both the design and content you employ. Bring your questions and learn how to streamline the process and create the right mix of content for client engagement and profit while minimizing the overwhelm!
- Facebook groups, October 19th. Creating and nurturing a Facebook group brings you a level of connection and exposure to your community that enhances the reach you have when you’re only working your Facebook business page. Grow a tribe of fans and create engagement (which becomes loyalty and referrals). Get your Facebook group questions answered so you can grow your reach, connect with your just-right clients and customers, and thrive.
- Facebook ads and analytics, November 2nd. Data, data everywhere! Learn about your audience, size the market, target your ads in a way the folks on MadMen could only dream about… We’ll walk through analytics and share wise ad creation and implementation tips so you can better target your ideal clients and spend your advertising dollars more efficiently. (Woohoo, I get to learn about this challenging-to-me-because-artist topic on my birthday!)
All classes take place in Oakland, 4–6:30 pm. If you’re in the East Bay, join us! Get your tickets here or by clicking on the photo above.
Video is another hugely popular way to increase visibility.
I’m sussing out the just-right video strategy for me (which means I’m looking at and working through my lingering reluctance to the medium). I’m a writer. And a reader (or a skimmer). Which creates sticking points when I’m consuming video as well as when I’m concepting and creating same.
Although video fits my online brand, and I’ll use it, I’m looking for the way to do so that fits with my nervous system and gives my readers and viewers the courtesy they deserve. Maybe I’ll provide transcripts, or at least written bullet points to accompany the video. But! If I’m waiting for a transcript, I will lose some immediacy and videos are good when they’re fresh.
Ack! Maybe you know the answer to this, or a good middle way. Please, feel free to talk with me in the comments about video creation for those who are still working through resistance to the artform.
It’s good to feel stupid sometimes and do things that are out of your comfort zone. — Mary-Louise Parker
I’m researching and lining up speaking engagements in my area, and after a few of those, I think my shyness (one of the issues that holds me back from videos) will be a thing of the past. I love stepping into my badass business priestess presenter self!