It’s the Lunar New Year — time for Monkey Business!
The Fire Monkey is…
- …a great communicator and teacher
What passionate, audacious ideas and creations are you cooking up as we enter the year of the Fire Monkey?
Ready to get into some serious Monkey Business this year?
I’ve already begun. I’m upleveling and rebranding Magnolias West — I’m dancing with that fiery monkey.
I’ve gone back and re-immersed myself in every aspect of my business, my offers, my brand, and my marketing language. I’m kicking open the doors that have been stuck shut for years, the ones that lead to a deeper and truer and more honest presentation of the depth of my experience and skills; the doors behind which some aspects of my sovereign kickass self have been hiding. The year of the Fire Monkey a powerful invitation, let’s accept it together!
How can Monkey Business help you liberate and manifest your ideas, your gifts, your creations…?
I’m deep in the process of a complete upleveling and rebranding of Magnolias West — a process that I flirted with for over a year and then (finally!) began in earnest about six weeks ago. I admitted to myself how I had prettified and softened up my branding because I was scared, and how that prettifying and softening weakened my brand. This has happened before; fear has gotten in the way of my clear message, of trusting my gut and my instincts. It happened when I was raising my kid. I didn’t trust my intuition, so I told her and taught her what I thought she needed to hear and learn instead of telling her the truth and sharing what I learned and how I learned it. Yup. Trying to act and talk like some ’60s TV housewife worked just as well as it sounds like it would. As in not very well at all.
I did the same again with my business. When I finally agreed with the wisdom of marketing to a niche (back in the Magnolias West 1.0 days), I got really clear on who my ideal client is, what she looks like, what she craves, and what she needs. And then I backed off, made my descriptions softer and more general, and left some of the gritty truths, transformations, and teachings I have learned and that I know I’m supposed to impart behind closed doors.
No more, yo. While my brand will still be pretty (prettier than ever!) Magnolias West 3.0 will convey a clearer message than ever before, and speak to the hearts of exactly the women I’m meant to serve. My tribe will get smaller, and that’s fine. How many people do I need or want to help?
There’s a bit of the mischief maker in the Fire Monkey. How can this mischief maker help you uplevel your business, your work, your life?
Here are a couple of questions to help you dance into your own mischief, your own Monkey Business. Take some time to discern. Light a candle if that’s useful for you. Grab your journal, or some paper and a pen. Ask yourself:
- What have I been holding back? What truth can I tell that I haven’t yet? How can I be more transparent?
- What do you think/feel/know your tribe needs from you that has felt too scary to give?
- What are you ready to create? Yup. Open up the door to the “someday I’ll share this” pile. Which one? Which one are you ready to step into?
Drop the momentum-killing idea that conditions have to be “just right” in order to take a risk. Take the risk. Dance with the monkey. Share your beautiful, audacious, provocative Monkey Business with the people who are gonna be so happy to see it!
What Monkey Business are you getting up to? What are you ready to start? I’d love to know. Let’s talk in the comments.