Anatomy of a Rebrand, part 5
That squeal-y sound you hear is my excitement at showing this new logo to you!
What’s different about this new logo (above, version 3.0)?
Let’s compare, okay? Here are the previous logos:
The new logo — Magnolias West version 3.0 — may or may not be more beautiful. I know beauty is a matter of opinion. I think the new one is far and away the best one ever, but I love the two previous iterations. (It’s really fun and illuminating to look at them all at once, and see the unfolding and development of my brand’s visual components.) I still think using the blossom as the dot of the “i” in Magnolias in v1.0 was brilliant!
But something happened with this rebrand that brought my logo and my relationship to it to a whole new level. It became more personal. My new logo is homegrown and handmade in a deeper way than ever before.
How well does my brand reflect my self (my values, my passion, my wisdom, my experience, my transcendence)?
In my branding work with healers and wise women over the last couple of years, I’ve seen a shift from branding with abstract illustrative logomarks. Instead, my clients have chosen a handwritten or beautiful font treatment for their word marks. Each of the women I’m thinking of (Della, Eva, and Josephine, for example) felt strongly that the best way to get their message across, and their wisdom and passion well communicated, was to make their brands very very personal.
And then I began my own rebrand…
When I started to review my visual brand elements, I was called to go the handmade and homegrown route. You may know this about me: I’m a DIY-er. I make my own remedies and cosmetics. I make medicine. I brew kombucha, make sauerkraut, and ghee. I’m a maker, yo. I’m also an iPhone-ographer, and I’ve been taking (as you may also know) pictures of magnolias in bloom with my daughter since she was a year old. She’s nearly 30 now, and we are both committed to this project that will last as long as both of us are alive and living close enough together to make it happen.
Are you curious about why the Magnolias West name has remained the same? Read that part of the rebrand journey here.
Have a look at this handmade and homegrown creation — the new logo for Magnolias West.
- The photo is one of mine, with a little editing done to give it a watercolor, painterly look.
- I wrote those words “Magnolias West.” For eight hours over two days. About 800 times. (Believe me, I learned a ton about my handwriting.)
- I have never felt that “I” am in my “brand” more than I do now.
Personal branding. Business branding.
You are a priestess in your business. A beautiful badass priestess. You are in charge.
Choose how you appear, how you will be remembered, and what people will associate with your name and your visuals.
Priestess every branding decision you make.
Bring ritual and intention into the question, into the process. Breathe into it. Ask to be guided and pay attention to what you are shown.
When you focus your kickass sovereign lens on your brand and visuals, you are no longer at the mercy of a designer, or guessing at what your brand should look like. Instead, in an organic unfolding, you can bring your awesome to your brand, and reveal visuals that reflect your best and highest values. Made up of all of you: the grit, the grace, the ease, the way you walk through challenges.
How a priestess rocks her personal brand in life, for example:
- You decide that you won’t yell at the driver who just cut you off because he or she just might turn out to be your next client.
- You decide to put on clean clothes even just to run one errand, because you never know who you will encounter.
- You find the way to smile, and be gracious, even in the most tedious imaginable tech-support call.
And when that kickass priestess brands her business, this could happen (and wouldn’t that be, and feel, amazing!):
- You bring more and more of yourself to light in your brand. There is no need to feel like your business identity must be something apart from you.
- You rock your uniqueness. In your marketing. At networking events. In social media. The more your individual amazing shines through, the more your ideal clients will see themselves in you, and magnetize themselves to you.
Listen: Your brand is that thing that sticks in people’s minds. It’s how they remember you. How do you want to be remembered? I want my personal brand to make me memorable as a woman who walks her talk, who carries herself proudly, who is kind and generous and smart and of service. Not to mention quirky, brave, and an amazing cook and maker. And I want my Magnolias West brand to make the people I am meant to serve feel the pull to lean in, find out more, and happily pay me for my work.
Thanks for letting me show you the new logo. Tell me what you think; let’s talk in the comments!