Another in the series of posts about branding. This one is:
Anatomy of a Rebrand, part 2 — the naming decision
Keep the name? Or get a new one?
I’m not done yet. Yup, I may be standing in that still, deep water (at least I’m still on my feet, could be worse, could be flailing, or drowning) but that water is deep and it’s broad. I wanted to be done by the upcoming end of this month, and I won’t be. I can’t even tell you that I see the light at the end of the tunnel yet, but I can tell you that I know how many more stops there are before I can see that light. As soon as I get detailed layouts made (nope, not even started yet), and hand them off to my developer team, I will be counting the days to launch.
Continuing the story from the last rebranding article six weeks ago, there’s a lot that has been decided and accomplished. There are a boatload* of decisions to be made on a big project like rebranding, and when it’s your business, if you’re like me, you give those decisions some focused and supported attention because it’s your business!
A big decision: Naming
I decided to keep the name Magnolias West. Although this rebrand is all about upleveling my brand and my offers so that I can better connect and work with the wise and passionate women I know I’m meant to serve; although I’m changing the look, the logo, the colors, the fonts, and every single word — when it came to the naming question, I realized that there are many very good reasons for me to keep the name just as it is.
- It’s my brand! It’s everywhere. I’ve built this brand and the Magnolias West community for over five years. I feel like my business name and my personal name are integral parts of my business connections.
- I still really love magnolias. Fact: the naming of Magnolias West was a convenience move for me back in 2010, when I was combining two distinct businesses into one. At that point I didn’t see the natural synergy of my two careers like I see it now. I didn’t know how to combine decades of design and branding work with my newer coaching practice. So I went on a naming journey for something that would be pleasing and evocative and meaning-agnostic. Of course, haha, now I have developed a coaching program that’s all about branding and marketing from the heart (coming soon in the new MagnoliasWest website). Who knew?
- The PITA (pain in the ass) factor. The very idea of what it would take to change my business name all over the interwebs made this a really easy choice. As it is, changing out my logo everywhere is going to be massive enough. Sadly, I am not that woman who has a list of every website and service on which her logo resides. Think about it. Do you have an online business? Then you probably know what that means.
There’s much done and much left to do.
- Many of the new web pages are written. Once I get 2-1/2 more done, I have all I need to get the site launched.
- The design is kinda sorta clear in my head, so when I get started on layout, it should go quickly.
- I have lots of support, and I’m so grateful, because support makes it all less overwhelming and therefore more doable. I’m asking for and getting lots of input from my mastermind folks and my coach, and I’ve upped my meditation practice.
How’s your business development going? What’s moving smoothly? Where are you stuck? Let’s support each other. I’d love to hear from you in the comments.