If your marketing and offers aren’t landing irresistibly in the minds of your just-right clients…
If your website isn’t working for you the way you want…
In plain language: Is your marketing paying off? Are you making a living doing what you love and are called to do?
You don’t have to throw up your hands, dig up $5,000 or more, and say “Okay, let’s scrap it and do a complete rebrand.”
You can give your website the love it needs, with some expert help focused on the most important page on your site (hint, in case you’re wondering). Learn a lot, and walk away knowing how to apply what you learn to every other page on your website and every other area of your marketing — as you’re ready to, one step at a time.
The way in to website copy that works, for my clients — healers, writers, coaches, changemakers — is to learn how to use empathy marketing.
Learn how to connect to the heart of your just-right client using empathy marketing — speak the words clients actually use to describe what they actually need.
Ahhh, the magic of empathy marketing — marketing from the heart.
I talk, teach, and write about empathy marketing all the time (like here, and here.). When you show up in all the phases of your business from empathy, respect, and humility, you can make the kind of connection that grows long-term followers, referrers, and clients.
Empathy marketing is the secret sauce that changes standard marketing into resonant marketing. When you use the words and phrases your just-right clients really say, you’re mirroring back to them exactly what they need to fix, solve, and improve in their lives and work in the world.
Using resonant language creates empathy, and empathy generates a feeling of safety that invites closer inspection. When your prospect feels safe, your free and low-cost offers are more likely to create a bighearted Yes in response.
What I’m suggesting is almost certainly not the way you were told to do your website — traditional marketing coaches and courses take a different angle and approach, one that feels to me to be more about replicating a formula than it does about actually aligning your marketing and brand with what your just-right clients are looking for. In fact, if your branding expenses feel like they’re adding more $$ to your coach’s or designer’s bottom line than to your own, maybe it’s time to step away from that cash-sucking pit and step into a more empowered, scalable approach to aligned marketing that’s full of heart.
Here’s a truth: When your heart and values are visible in your marketing, your just-right clients will resonate, relax, and want to know more.
If the state of your marketing and the results you’re getting feel stuck and stalled — if you’re not getting the traffic, subscribers, and paying clients you want, start here!
Welcome to Rebranding Simplified.
Fluff up your website without spending a ton of cash on a complete makeover.
You can learn how to tweak your website in sustainable and actionable steps so that your marketing does a better job of helping you connect to and invite your just-right clients to your unique tent in the marketplace.