Rebranding simplified

If your marketing and offers aren’t landing irresistibly in the minds of your just-right clients…

If your website isn’t working for you the way you want…

In plain language: Is your marketing paying off? Are you making a living doing what you love and are called to do?

You don’t have to throw up your hands, dig up $5,000 or more, and say “Okay, let’s scrap it and do a complete rebrand.”

You can give your website the love it needs, with some expert help focused on the most important page on your site (hint, in case you’re wondering). Learn a lot, and walk away knowing how to apply what you learn to every other page on your website and every other area of your marketing — as you’re ready to, one step at a time.

The way in to website copy that works, for my clients — healers, writers, coaches, changemakers — is to learn how to use empathy marketing.

Learn how to connect to the heart of your just-right client using empathy marketing — speak the words clients actually use to describe what they actually need.

Ahhh, the magic of empathy marketing — marketing from the heart.

I talk, teach, and write about empathy marketing all the time (like here, and here.). When you show up in all the phases of your business from empathy, respect, and humility, you can make the kind of connection that grows long-term followers, referrers, and clients.

Empathy marketing is the secret sauce that changes standard marketing into resonant marketing. When you use the words and phrases your just-right clients really say, you’re mirroring back to them exactly what they need to fix, solve, and improve in their lives and work in the world.

Using resonant language creates empathy, and empathy generates a feeling of safety that invites closer inspection. When your prospect feels safe, your free and low-cost offers are more likely to create a bighearted Yes in response.

What I’m suggesting is almost certainly not the way you were told to do your website — traditional marketing coaches and courses take a different angle and approach, one that feels to me to be more about replicating a formula than it does about actually aligning your marketing and brand with what your just-right clients are looking for. In fact, if your branding expenses feel like they’re adding more $$ to your coach’s or designer’s bottom line than to your own, maybe it’s time to step away from that cash-sucking pit and step into a more empowered, scalable approach to aligned marketing that’s full of heart.

Here’s a truth: When your heart and values are visible in your marketing, your just-right clients will resonate, relax, and want to know more.

If the state of your marketing and the results you’re getting feel stuck and stalled — if you’re not getting the traffic, subscribers, and paying clients you want, start here!

Welcome to Rebranding Simplified.

Fluff up your website without spending a ton of cash on a complete makeover.

You can learn how to tweak your website in sustainable and actionable steps so that your marketing does a better job of helping you connect to and invite your just-right clients to your unique tent in the marketplace. 

You’re on a quest to be of massive service in the world doing the work you love for the people who need what you have.

You put your heart and your passion into your marketing: Website copy, blogposts, videos, online courses. You hired a web designer, or DIY’d your website. You put your beautiful brave self out there. You’re in it, you’re committed, you love what you do.

But…something isn’t quite working.

When you’re not connecting with resonance with the people you’re called to serve — with your just-right clients — it could be that your brand hasn’t kept up with you.

Your business is dynamic, just like you. Change happens. As your business grows, and as you grow in your business, you’ll find that whom you serve, and what you do, will also change over time. It’s hard work, and demanding, to review your brand often enough so that you’re sure that the face and voice of your business is reaching those you know you’re meant to work with.

If you’re not connecting in a way that brings your just-right clients in, the state of your branding might be contributing to the problem. But where are you going to get the time and bandwidth and know-how to change it in order to do a better job of appealing to those you’re called to serve?

You’re a wise woman and your work in the world comes from your best self; you nourish your sacred commitments to your life, your loved ones, your practices, your business, and your fun(!). You get really busy, and it’s easy to let brand review and realignment go too long unattended.

If you’re like me, here’s why you don’t get around to this so-important realignment — that conviction that it’s gonna cost more than you are willing or able to spend to make the changes that you really want and need to make.

Those changes that make your marketing an “of course I want to know more” invitation to your just-right client.

The good news? You don’t have to spend a fortune, and you don’t have to do this alone.

Here’s what you get when you hire me to review your brand’s visuals and storytelling. Magic happens when you weave your just-right clients’ own words and concerns into your marketing copy and visuals. When you speak to the heart of your ideal client, empathy and connection are created and the path to working with you is more inviting and clear.

Like it or not, your brand matters.

When it’s working for you, your marketing will:

• Capture and hold the interest and attention of an online skimmer.
• Be attractive and compelling, with visuals and stories that speak to the heart of your just-right client.
• Show more of who you really are which is what your just-clients are looking for.

Empathy marketing is based on transparency and authenticity — and this is key to what really attracts your best clients to you.

Work with me and get:

• A visual brand review including recommendations and an action plan so you can begin making the changes (with me, on your own, or by your original designer).
• Copy and content that resonates in the heart of your just-right client so that she or he sticks around, signs up, raves about you, and comes back for more.
• Marketing strategy that puts you where your ideal clients hang out (online or face-to-face or both) leveraging the time you spend marketing.
• A kickass visual designer, brilliant copy writer, and empathy marketing expert.

What you get from Rebranding Simplified

We don’t need to start from scratch.

From what we uncover and examine in our work together, you’ll have a new connection to the foundation and elements of your upleveled and heart-centered, heart-forward brand.

The results will be in your voice (not mine!), reflecting your sensibility, and your heart on the page, shining like a beacon for your just-right client.

Under my expert guidance, you will:

• Get clear on what your brand and business really is now, in this moment, and identify what to add or take away to keep your words, images, and message in alignment.
• Learn the secrets of heart-centered marketing so that you reap the benefits that come from giving before you ask, and paying it forward with generosity.
• Clarify who your just-right clients are: what they need, where they live, what they care about.
• Review your existing brand elements and identify what could serve you better with the addition of a healing dose of empathy and love.
• Create a marketing strategy calendar and structure that you can actually sustain.

Results? No small thing, we’re talking about the magic of developing a connection grounded in know – love – trust.

• Your just-right client will want to know more. When your prospect is attracted to your brand and your words, they naturally will want know more about you and how you roll. They’ll follow you on social media, or sign up for your newsletter, a safe way to check you out kinda sorta from the doorway of your tent in the marketplace.
• Connecting your heart to the heart of your just-right client makes you likeable, even lovable. When you are perceived not as a “stranger who’s trying to sell to me” but instead as someone who inspires a heart connection, the level of connection deepens. Not only that, but you may find that this person who’s checking you out is also becoming a referral source, and trying out your entry-level and free offers.
• The amazing moment when trust creates an opening to try out your paid services. Now you’ve done it! Now you’ve created a bond that’s strong enough for this just-right client to be inspired to spend some time and money working with you.

Powerful magic, yo.

Here’s how it works:

One month, three collaborative work sessions on Zoom, and personalized writing assignments for you in between

• Work session #1: You and I come together in a confidential 60–90 minute call in which we look together from a place of judgement-free curiosity at your existing brand. You will choose which website page you want to use as the focus: Home or About. These are the most important, most visited, and most revisited pages on most websites, and the way you present yourself on these pages is critical to building a strong heart-forward, heart-centered brand.
• You assignment #1: I’ll provide you with a shared-document space in which you will write your responses to a personalized set of questions and prompts designed to get to the key elements of your brand (the ones that matter to your just-right client). I will read, review, comment, and make suggestions on your work.
• Work session #2: We’ll discuss the comments and questions I added to your shared document, and together massage the text. I’ll also review with you the key components of the page so that you can create action lists for the other top-level pages on your site so that you can, one by one, uplevel the content on those pages.
• Your assignment #2: You pick! Do you want to co-craft another page on your site? Look at your social media marketing strategy and implementation? Review your offers and pricing? I’ll send you an assignment tailored to your chosen focus area.
• Work session #3: Custom-crafted based on your chosen area of focus.

Rebranding Simplified costs $540.

For which you get:

• Three 1:1 sessions where we talk about your, your work, and your brand. Value $750.
• Secrets of an About Page that Works, an eBook I created with an overview of the principles of empathy-based marketing. Value: $18.
• Personalized brand suggestions and content creation support. Value $500.

Got questions? Ask me anything!

Email me, or call the office at 510-698-6245, or use this handy form and I will get back to you ASAP. [gravityform id=”16″ title=”false” description=”true”]

Intrigued but not sure you’re ready? Let’s talk.

Set up a no-strings conversation with me. There are a zillion ways we can collaborate on your badass beautiful brand so that it’s working for you; let’s look together at what’s possible and what makes sense now.