I took my own advice yesterday and got a Thai hot herb massage
I’ll be honest, sometimes I’m harder on myself than I ever suggest my clients and loved ones be on themselves.
I was working yesterday, and had the whole afternoon blocked off to complete the materials for my new VIP Deep Dive Virtual Retreat (coming soon, I’m so excited!!), and then to write this article. When I stood up to stretch I could feel just how bad my shoulder and neck pain had gotten. Even though it was burning, I had been trying to ignore it for hours. I knew I could have sat down with my back massager and given my aching parts some love. I could have rolled it out. But that truth-telling inner voice, my true essence, had a better idea.
I clearly heard my inner voice reminding me of the Thai massage place I had learned about the week before. I called, they had an opening, and I got my stuff together and headed out.
I know that my job is to teach what I have learned
And sometimes the best way I can do that is to take the radical act of being really kind to myself. Even though I have So.Much.To.Do! Even though I lost so much time to illness over the summer, and am still healing, on many levels. Even though it’s challenging for me to let go of working, of doing, and to relax into being. Sometimes the best teaching I can offer looks a lot like relaxing, slowing down, and letting my true essence be healed, made whole, so it — that beautiful true essence inside me — can shine through in the right way, at the right time, for the right people.
So now, here I am, massaged, pulled, stretched, with more ease in my body, and ready to talk about today’s topic:
How — and why — to share your true essence in your own true voice
I went on a mad tear after I got out of the hospital, and unsubscribed from hundreds of newsletters — it was a time of purging what no longer served me from my inbox. Now I’m seeing a much smaller amount of interesting, illuminating and inspiring content every day. I read a lot about blogging, and branding, and the art of heart-centered marketing. I try my best to fill my head and heart with articles by teachers whose wisdom is wrapped in heart and spirit. Somehow, this week, my eyes landed on an article teaching that the way to be a successful blogger is to hire someone to write your articles for you. Oy! Double oy! (And another immediate unsubscribe by me.)
If you are a changemaking business owner, a healer, you may have already learned what it feels like to connect with your ideal client, to grow your tribe organically so that you know that you are talking to, serving, being hired by exactly whom you are meant to serve. (If you haven’t learned or experienced this yet, I would love to talk to you; you deserve to have exactly the right people — the ones you are meant to help — in your business, your practice, and in your life!)
A very important way to build trust, to get your ideal clients to become your fans, tell others about you, and buy from you, is to use your own true voice in everything you write. Let your true essence shine through. Your blog, especially, should be as personal as possible.
Here’s the why
There are many powerful principles of heart-based marketing. This is one of them. When you write a blogpost, a web page, a sales page, or any other piece that’s directed to your ideal client, you want that person to feel seen, heard, understood, recognized, safe. You want her or him to feel comfortable, to feel like she wants to stick around. You’re developing that invaluable know-like-trust, and you do that by writing from your true essence, by being transparent, authentic and completely honest.
[I’m coming back to this next paragraph and editing it a little bit for clarity. My first commenter made a better distinction than I did in the first pass, and I’m incorporating it here.]
You might be able to get some of this flavor into your writing via a hired writer; it can be very helpful to work with a great collaborator / co-writer / editor, especially when both of you are making sure that your true essence shines through. But your blog? I’m 100% certain that your posts won’t have the same impact as you can be sure you’ll have when you do the writing yourself.
I don’t mean that you should do everything yourself! I am a big champion of delegating tasks.
Here are some really good things to delegate:
- Hire someone to design your logo, set up a beautiful WordPress site, install whizzy smart functionality on it.
- Have someone set up your email template and maintain your lists.
- Find a coach or editor who can support you in your writing.
- Have someone clean your home and office regularly.
- Get a massage, often.
But don’t, precious one, don’t let your web pages, or your emails, or your blog, be written by someone else.
Full disclosure: I have someone help me with structure and edits of much of my own web pages and teaching materials — most often I use my brilliant business coach for this. I provide a similar service for my own clients. I am a good editor and I love helping people shape their words into web pages and sales pages that resonate for others. There’s an important distinction here: Use your own words, let your true essence shine through, and then get all the help you want creating the shape, flow and structure.
How do you make sure that your true essence shines forth in your marketing copy? What works for you? What doesn’t? What can you delegate so you can be free to focus on the expression of your true essence? Talk to me in the comments.