My manifesto as a designer — You get to be the diva
It’s all right here in the graphic »
I support you in being the diva in our collaborations
I get how hard it can be to claim sovereignty over your brand. You are in business, in your practice, because you are driven to be of service. You give
your all maybe not all, but you give a lot — of your time, your energy, and your talent — to your own clients. You are passionate and committed to your clients’ success.
It’s no wonder, then, that when it comes time to hire a designer to develop your brand, to craft the logo that will visually represent your passion and purpose, to help you craft a website that will be the inviting entry point for your own ideal clients, that you may find it hard to step into making yourself a priority, to now being in service to your own beautiful self.
This is not weird. This doesn’t only happen to heart-centered healers and changemakers.
There are plenty of designers who inhabit the diva space, who claim ownership of what your brand should look like, and don’t leave much room in the conversation for your vision. Designers like this make it very uncomfortable for you when you state your wishes and your opinions. One result of this pervasive mindset about designers is that you as a client can feel intimidated, and even shamed, when it comes to taking a stand for what your heart and soul are craving to express — in the visuals, in the words, and in the flow of your website.
I’m working with a coach right now on her brand and logo, and just finished a website for an author-teacher-healer. During both of these collaborations, I heard my client requesting changes in a timid way, asking me permission to state her wishes and to express what she really wanted to see developed. One of them said “Forgive me if I come across as interfering with your creative space.” And I got it.
I’m working out how I want to express this (yes, thank you for helping me beta test this manifesto, beloved), and you’ll soon see this reflected in everything I write in my Unmask Your Brand pages. I am making this crystal clear: We are in collaboration. Your voice and input are critical to the process and to the success of the final product. You get to be the diva.
- I will lead you through an Unmask Your Brand process to get us started, which helps me get many important ingredients from your conscious and unconscious to throw into my design cauldron. That unmasking process is just the beginning, though. As we proceed from the initial concepts through refinement and revisions, more is always revealed; you’ll probably have ideas and thoughts that weren’t available to you at the beginning — it’s an unfoldment. The more I get from you as we go, the better the results will be. Talk to me!
- I may in fact get so inspired by a design idea that I will argue its merits with you. But I always remember whose brand it is, and once I have my say, I always always make sure your take on it — your vision — is the one you go home with.
- My goal is for your brand to represent your passion, mission, and purpose in a beautiful, elegant, and compelling way. I am honored to help you create a visual brand that lands — and sticks — in the eye, mind, and heart of your ideal client. There is no way I can accomplish this if I am only engaging myself in the conversation. And there is every chance I can go a darned good job of it when we are in sacred, trust-based collaboration.
How has it gone for you when you’ve hired a designer? What has made you feel fully expressed and heard? What has left you feeling like you just bought something that doesn’t really match your vision? I’d love to hear what you’ve experienced; talk to me in the comments.